preject . integrated brand communications

Victoria & Albert Museum
www.vam.ac.uk

A radical and award-winning overhaul of the V&A's website, preempting DCMS directives for museums and galleries in the 21st century. The site was designed to support virtual & actual [v&a] transitions from museum online [brochure] to online museum [virtual environment]; from interactivty to involvement; from treasure house to cultural temple; and from education to learning.

Preject wrote vision and strategy, and directed the clientside project delivering information architecture, content strategy and conceptual framework. We also wrote copy for the site.
Mediasurface case study [496K PDF]