preject . integrated brand communications

Motorola
www.hellomoto.com

Throughout 2002 to 2003, Preject delivered concepts, creative strategy, copy and information architecture forming the platform for new relationships between Motorola (mobile phones) and their users.

Preject created information architecture for Motorola's global mobile phone marketing web platform, condensing extensive communications strategy, CRM and usability in detailed architectural documents - functional specificastions, sitemaps, wireframes and so on.

Next, Preject were responsible for marrying complex goals from the client product development stream (in particular the C330, C350, V300, V500, V600 and MPX phones), and brand and marketing strategy, in order to meet competitive targets in the camera phone and photomessaging market.

We wrote detailed creative briefs for the online marketing of the above products and copy for individual product marketing sites.

As a final phase of the engagement, Preject developed creative communications strategies enabling Motorola to move from product-driven to user-driven brand, from the cellphone to 'the device formerly known as as the cellphone'.