preject . integrated brand communications

Eurotel Juice
www.mobiljuice.cz

A long term key Siegelgale account with the Czech Republic's main telecommunications operator, Eurotel. Preject helped formulate over-the-horizon strategy for this innovative brand of mobile functionality enhancement, connectivity and information delivery.
Preject carried out R&D into mobile internet, 2.5G and 3G consumer projections and devised a wide-angle conceptual framework for the 3G mobile user. This was a participatory peer-to-peer network where users connected through an intelligent personal mobile hub. Network traffic was catalysed by blending location-based functionality and games with more utilitarian functions.