preject . integrated brand communications

Capital International Asset Management
www.capitalinternational.ca

Capital Group required a truly scaleable B2B and B2C mutual fund information portal for global rollout. As lead consultants on Siegelgale's largest ever interactive project, Preject led the development of information, content and design structures.

A first task was concept and core copy generation. We transformed CIAM's information presentation by simplifying the complex world of mutual fund investing down to a very user friendly 3 stage process - Learn, Plan, Invest.

Constructing goal-based user processes from extensive strategy and research, we delivered complete architectural maps conveying editorial, nomenclature, and design infrastructure for development on the OpenMarket e-commerce platform.