preject . integrated brand communications

Brand.new

Preject directed an award-winning partnership between Siegelgale and the V&A, formed to develop innovative communications for the ground-breaking Brand.New exhibition.

The V&A were thrilled to have one of the leading brand agencies on board for an exhibition exploring a very contemporary topic - brands and consumerism.

With our substantial experience in both private and public sectors, Preject were able to devise an arts/business partnership package that fulfilled the different parties' needs.

The award-winning website and exhibition programme (Preject helped devise creative concepts and wrote all copy) enhanced the whole exhibition experience for V&A visitors, attracted media press and awards publicity, and helped generate buzz before, during and after the exhibition.

For Siegelgale, Preject helped them to be seen as a branding agency confident, innovative and open enough to embrace the animated consumerism/anticapitalism debate that kicked off in 1999/2000. We devised an evening event for 200 delegates which featured a debate between panelists selected from public, private and voluntary sectors, and presented by Sky News and BBC presenter Sarah Montague.

Preject wrote the copy for a creative pamphlet distributed to delegates, positioning Siegelgale as thought leaders and hosts of this stimulating and important area.